Why BingX strategy chief Kevin Lee says traders want ‘The Whole Board’

BingX strategy chief Kevin Lee says traders increasingly want “the whole board”—access to a broad range of assets, markets, and trading tools from one platform rather than fragmented services. The strategy reflects growing demand for convenience, diversification, and seamless execution as crypto users become more sophisticated. For Bitcoin, this signals that exchanges must compete not only on liquidity but also on comprehensive product offerings and user experience.