Strive hits $1.77B market cap as Bitcoin treasury strategy pushes shares to $19.73

Strive's market capitalization reached $1.77 billion as its shares climbed to $19.73 following the firm's adoption of a Bitcoin treasury strategy. The move was rewarded by investors, reflecting appetite for companies that allocate to Bitcoin as a treasury asset. For Bitcoin, this signals increasing corporate demand and further institutionalization that could provide durable buying pressure and support price discovery. Tying corporate valuations to BTC performance also raises equity–crypto correlation and the potential for amplified cross-market volatility.