Metaplanet Turns an Esports Veteran Into a Bitcoin Treasury Giant

Metaplanet, a Japanese company led by former esports executive Simon Gerovich, has shifted its strategy toward accumulating Bitcoin as a corporate treasury asset. Its purchases and fundraising plans have helped establish it as one of the largest publicly listed Bitcoin holders in Asia. The move reflects growing adoption of Bitcoin treasury strategies beyond the United States, while exposing the company to price volatility and reliance on continued access to capital.