JPMorgan projects 10% annual Bitcoin returns over the next decade — but won't recommend buying it

JPMorgan projects Bitcoin could deliver average annual returns of about 10% over the next decade, reflecting its long-term return assumptions rather than a recommendation to invest. The bank’s decision not to endorse buying Bitcoin underscores that a favorable forecast does not remove concerns about volatility and risk. For investors, the projection is a scenario to weigh against their risk tolerance, not a signal to purchase.