Ditching 'digital gold': BPI study suggests everyday Americans prefer control and micro-investing

A BPI study reported that everyday Americans prioritize control, custodial choice and micro-investing features over treating Bitcoin primarily as a long-term "digital gold." Respondents showed stronger interest in spendability, small recurring purchases and user-friendly custody options than in using Bitcoin solely as a store of value. Implication for Bitcoin: product development and adoption strategies that emphasize wallets, payment rails and micro-investing access -- rather than only the store-of-value narrative -- will better align with mainstream consumer demand and could reshape retail demand dynamics.